Things Worth Considering
Apple and The Burden of Social Proof
It's no secret that the cultural rebellion and anti-authority activism born in the '60s have long since been co-opted by corporate America, in particular the marketing wings of such, in an effort to sell more product by pandering to the consumer's sense of his or her own idealism and individualism. …
America's Most Wanted: A Face That Doesn't Terrify the Neighbor's Kids
On the whole, Dove's decision to question the notion of beauty that is marketed to women is, of course, admirable. Such a campaign dove-tails (sorry) nicely with the brand attributes (purity, simplicity, truth), but regardless, to commit to a strategy that declines the use of the most powerful weapons in a beauty marketer's arsenal is bold and worthy of praise. …